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Wic king vitamin cereal5/20/2023 Department of Agriculture (USDA), Woman, Infants and Children (WIC) food program due to the cereals’ lack of nutritional value. A recent report from the Yale Rudd Center for Food Policy and Obesity, Cereal F.A.C.T.S 2012, indicates that the cereals most often marketed to children have the least nutritional value and the promises made by the cereal companies to decrease their advertising to children have not been kept.Īn earlier study by the Yale Rudd Center for Food Policy and Obesity in 2009, showed that children were not starting off the day right if they were eating common cereals marketed to them. The nutritional content of these cereals was much worse than cereal marketed to adults. The 2009 Yale Rudd study found that cereal marketed to children had 85% more sugar, 65% less fiber, and 60% more sodium than products marketed to adults. Not a single cereal could be included in the U.S. Many have heard the expression – “breakfast is the most important meal of the day.” It’s a common phrase expressing the importance of properly fueling your body to prepare for the day ahead. Although breakfast proves to be a necessity, a common breakfast food marketed to children (cereal) appears to be decreasing in nutritional value.
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